Dai Nam University and the Vietnam Journalists Association sign a training cooperation agreement: Connecting the classroom with practice – Building a generation of confident media professionals in the digital age.

The strong development of digital technology and artificial intelligence (AI) is comprehensively changing the field of journalism and communication. Today's professionals require not only professional skills but also the ability to adapt to technology, multi-platform thinking, professional ethics and social responsibility. In response to this new requirement, Dai Nam University (DNU) and the Vietnam Journalists Association have signed a training cooperation agreement - an important step forward in the University's training strategy of combining practice - real combat - taking learners as the center.

When the classroom is no longer separate from practice.

The signing event shows Dai Nam University's determination to expand lecture halls beyond campus, bringing professional practice deeply into each subject, each project, and each training product.

Mr. Nguyen Duc Loi – Standing Vice President of the Vietnam Journalists Association.

Speaking at the ceremony, Mr. Nguyen Duc Loi – Standing Vice President of the Vietnam Journalists Association – emphasized:   “Journalism and media training cannot be separated from the pulse of social life. Students need to be exposed to the profession through real experiences, real problems, and real standards. Cooperating with Dai Nam University is the way to bring the profession closer to learners, helping them have a solid foundation when entering the working environment.”

According to him, the connection between lecture halls - professional organizations - press agencies is the key to shortening the gap between training and actual human resource needs.

Training based on practical skills - The overarching direction of Dai Nam University.

Sharing his views on the training orientation, Professor Dr. Dao Van Dong – Vice Rector of Dai Nam University – affirmed: “Dai Nam University does not train students just to get a degree, but to train them to be able to work, to have a sustainable career and to have value for the community. In the field of communications, students must have early access to practice, learn a profession along with cultivating character, ethics and civic responsibility.”

Prof. Dr. Dao Van Dong – Vice Rector of Dai Nam University.

According to Professor Dao Van Dong, cooperation with the Vietnam Journalists Association is a step to concretize the philosophy of "open lecture hall", where knowledge does not only come from textbooks but is also cultivated from professional practice, businesses and society.

Professor GS also affirmed that digital age education must combine OBE (Out-of-Body Experience), technology, businesses, and practice, and DNU is consistently moving in this direction.

DNU Faculty of Communication: Project-based learning – Assessment based on real products

With more than 1,200 students in two majors: Multimedia Communication and Public Relations, DNU Faculty of Communication adheres to the application - simulation - practice training model.

Each module is designed as a practical, real-world media project.

- Journalists, directors, and media experts are directly involved in teaching.

- Students handle real situations, real projects, and real requests from businesses and media organizations.

- The course concludes with a real-world product: video, graphics, PR campaign, multi-platform communication plan, etc.

Professional competence is assessed through the quality of the product, not just through theoretical tests.

Flipped Classroom – AI – Business Partnership: The Training Model of the Digital Age

Ms. Le My Ai Linh - Acting Director of the Vietnam Press Museum.

Collaboration with the Vietnam Journalists Association enables the Faculty of Communication to more strongly implement new training pillars:

- Flipped Learning – students actively learn in advance, discuss, and practice in class.

- Integrating AI and digital media technology helps students master tools, analyze data, and produce multi-platform content.

- Businesses and media organizations collaborate in designing, teaching, and evaluating the program, ensuring it closely aligns with the workforce needs of the market.

This model takes students out of the “classroom box” and into a “professional simulation space”, forming practical skills – a prerequisite for survival and development in the modern media field.

Reaffirming our commitment to training high-quality media professionals.

The signing ceremony between Dai Nam University and the Vietnam Journalists Association is not only to expand training cooperation, but also to affirm the core values of the University:

- Practical training – learner-centered approach.

- Training based on OBE (Output Competency Assessment) standards.

- Training integrating AI and digital technology

- Training professionals with integrity, ethics, and social responsibility.

- Training human resources capable of adapting quickly to the times.

This cooperation is a strategic step for Dai Nam University to continue affirming its role as a pioneer university in educational innovation and media human resource development in the digital age.