Economics and Business Studies: What should you study to stay relevant in the market?

In the context of an economy constantly changing due to digital technology, artificial intelligence (AI), and globalization, the biggest question for students and parents today is no longer "Is it easy to find a job with an economics degree?" but rather "What should I study to avoid falling behind?". Currently, businesses are no longer looking for graduates who are only good at theory, but rather for people who understand the market, are capable of doing the job, and can quickly adapt to technology and the modern business environment. Recognizing this trend, Dai Nam University (DNU) is developing its Economics and Business programs in a practical, flexible manner, closely aligned with the needs of businesses.

Economic training in the digital age: Training for job performance and long-term adaptability.

In a rapidly changing economic environment, the value of a training program is no longer determined by the amount of knowledge imparted, but by its ability to help learners apply that knowledge to practice, adapt to change, and achieve sustainable career development.

Sharing her views on training orientation, Associate Professor Dr. Dao Thi Thu Giang – Rector of Dai Nam University emphasized: “Today's economics and business training must aim to develop management thinking, adaptability, and professional competence in students. This is the foundation for students not only to find jobs, but also to go far and last long in a volatile market.”

Based on that orientation, the training program for the Economics and Business majors at Dai Nam University is structured as follows:

1. Closely link professional knowledge with the practical operations of the business.

2. Enhance learning through projects, case studies, and professional experiences.

3. Develop managerial thinking, decision-making skills, and the ability to work independently.

This approach helps students not only master the professional foundation but also develop practical work skills – a factor highly valued by businesses in today's recruitment process.

A diverse ecosystem of academic disciplines, closely aligned with market demands.

The Economics and Business Faculty at Dai Nam University includes the following key disciplines:

- Business administration

- Marketing

- E-commerce

- Digital economy

- Logistics and Supply Chain Management

- Accountant

- Human resource management

- International Business

- Financial Technology (FinTech)

- Finance - Banking

The industry catalog is selectively compiled, focusing on the following areas:

+ High demand for manpower

+ Linked to digital transformation

+ Has the potential for long-term development

+ In line with global economic trends

According to Associate Professor Dr. Truong Duc Thao – Head of the Business Administration Faculty: “The training program is designed in an interdisciplinary approach, helping students build a solid management foundation while gaining a deep understanding of marketing, finance, human resources, and business operations in the context of digitalization.”

Learning to be able to do the job - a core value in training.

A key distinguishing feature of the Economics and Business programs at Dai Nam University is the philosophy of "learning to be able to do the job".

Students will receive:

- Learning through real-world projects and business case studies.

- Develop skills in market analysis and strategy building.

- Practice in management, finance, marketing, and logistics.

- Access to digital technology and modern business models

Associate Professor Dr. Dang Ngoc Duc – Director of the Institute of Financial Technology shared: “ In fields like FinTech or Digital Economy, students not only learn foundational knowledge but are also equipped with data-driven thinking, technology skills, and adaptability – factors that determine their competitiveness in the future.”

Supporting students from the classroom to the job market.

At Dai Nam University, education doesn't end in the classroom. The university builds a network of partner businesses, creating opportunities for students to:

- Start your internship early

- Experience a real working environment.

- Clear career path

- Increased job opportunities after graduation

The goal is not just to award degrees, but to help students find jobs – to be competent – and to achieve sustainable development.

Choosing the right major – choosing the right environment – determines your entire career path.

In a constantly changing economic environment, competitive advantage no longer lies in a degree, but in practical work skills, adaptability, and long-term development potential. Students not only need to know the knowledge, but also need to know how to apply that knowledge to a rapidly changing market.

Therefore, the Economics and Business program at Dai Nam University does not aim to train "theoretically gifted graduates," but rather to cultivate professionals with practical skills and abilities:

- Understanding the market and business behavior

- Management thinking and decision-making in a competitive environment

- Ready to work immediately after graduation, no adaptation period needed.

More importantly, students are placed in a practical learning environment with clear career orientation, and are supported from the classroom to the workplace – a crucial factor in ensuring they don't fall behind after graduation.