Culture is not intangible – it is the "operating system" that makes up Dai Nam University.

In many educational institutions, internal training often stops at disseminating regulations, updating procedures, or reiterating technical requirements. However, at Dai Nam University (DNU) , each internal training session is considered a strategically significant activity: redefining mindsets, strengthening the cultural foundation, and renewing the spirit of action of the entire staff .

Within the framework of the regular internal training program for faculty and staff at the beginning of 2026 , Dr. Le Dac Son – Chairman of the Board of Dai Nam University – directly shared a presentation on the topic “Dai Nam Culture - Understanding to Harmonize, Trusting to Go Far” .

This is not a one-way lecture, nor is it a repetition of familiar slogans, but rather a frank and profound dialogue about the identity, reason for existence, and long-term development path of the School.

Mr. Le Dac Son - Chairman of the University Council - has personally trained hundreds of staff, employees, and lecturers on the culture of Dai Nam University.

Understanding the culture to integrate – Trusting the culture to go the distance

According to Dr. Le Dac Son, culture is an intangible factor but has the strongest influence on the development of an organization . In the same work environment, some people grow very quickly, while others struggle; the difference lies not in the conditions, but in the level of understanding and belief in the organizational culture .

At DNU, every faculty member, lecturer, and staff member is not only required to fulfill their duties, but is also invited to fundamentally understand : who Dai Nam is, what Dai Nam was created for, and where each individual stands in that shared journey. Because if one only works without understanding the mission and without believing in the chosen path, it will be very difficult to go far – and even more difficult to walk together sustainably.

Who are the people at Dai Nam University and why is it named "Dai Nam"?

"Dai Nam" is not a random name. It is the culmination of national spirit, self-reliance , and the aspiration to build a university of Vietnamese people, by Vietnamese people, and for Vietnamese people .

Born amidst numerous shortcomings in higher education – much learning but little practice, many degrees but insufficient actual competence – Dai Nam University was not created to "beautify" the system, but to solve the practical problems of society through substantive education.

As a private university, quality is paramount for survival.

As a private university, DNU has no state budget and no "support" other than the trust of society . The university exists and thrives only when students choose it, parents entrust it to it, and society places its faith in it. When that trust is lost, there is no turning back .

Therefore, at Dai Nam University, quality is not just a slogan , but a matter of survival . Every decision – from curriculum development and teaching organization to student management and services – must answer one core question: Does this truly benefit the students?

At Dai Nam University, staff at all levels always prioritize the interests of the students. Every action and decision must answer the question: Does this truly benefit the students?

Designed so that learners can "make a living from their profession".

Dai Nam University does not train students simply to "meet the graduation requirements." The university's goal is to train students with real capabilities to make a living from their profession, live decent lives, and be useful to society .

If graduates possess impressive degrees but are unable to support themselves financially, then no matter how high the ranking, it is still a failure of education .

Therefore, DNU clearly defines:

1. Not just for the purpose of issuing degrees.
2. Don't chase after titles and academic ranks.
3. Don't chase after superficial rankings.

At Dai Nam, qualifications are a consequence , not the goal. The true competence of the learner is the ultimate destination.

The "Hedgehog" Philosophy and Sustainable Competitive Advantage

Dai Nam University has chosen a clear development philosophy: "Dedicated to the learners." It avoids spreading itself too thin, chasing trends, and focusing solely on superficial glamour.

Like the image of a "hedgehog" - not the fastest, not the most flashy, but possessing a core competency strong enough that no competitor dares to underestimate it - DNU focuses all its efforts on its students, considering this to be the university's sustainable and long-term competitive advantage .

Core values - not meant to be spoken of, but to be reflected upon.

The three core values of Dai Nam University are: Honesty – Dedication to students – Caring for the well-being of staff . These are not just decorative words, but a yardstick for each individual to reflect on themselves every day .

Honesty means daring to face difficult questions: Are students today better than yesterday?

Dedication means teaching adequately and correctly, without abandoning weak students. Caring for the teaching staff means recognizing that without a decent teaching staff, there can be no decent education .

Regular training – the foundation of rapid and sustainable development.

Organizing regular, systematic, and culturally in-depth internal training is the foundation that helps DNU unify thinking and action, ensuring that no one is left out of the quality story and that each individual is clearly aware of their role and responsibility.

At Dai Nam University:

• No form
• No response
• Don't finish the job.

Every faculty member, lecturer, and staff member is a link in the university's quality ecosystem .

No one is "working for" Dai Nam University.

The concluding message of the training session was profoundly humane: "You are not employees of Dai Nam. You are building a part of your life here."

"Learning to change" is not just for students, but for the entire staff of Dai Nam University . Real competence – a solid life is not only a promise to learners, but also a commitment from the University to the sustainable, substantive, and in-depth development path it has chosen.