Business & Economics / Faculty of Business Administration and Marketing

Marketing

Marketing is a field that involves the study and practice of strategies and activities aimed at creating, promoting, and developing products, services, or brands to attract customers and drive revenue for businesses. 

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Overview of the study field

Marketing is a strength of Dai Nam University. During their studies, students will be equipped with digital marketing knowledge to confidently develop their careers in the digital age and technology-driven world.

 
Major code
7340115
Training duration
3 years - 9 semesters
Degree after graduation
Bachelor's Degree in Marketing
Admission combination
  • Math, Physics, Chemistry (A00)
  • Math, Physics, English (A01)
  • Math, Physics, Literature (C01)
  • Math, Literature, History (C03)
  • Math, Literature, Geography (C04)
  • Math, Literature, English (D01)
  • Toán, Hóa, Anh (D07)
Degree after graduation
Bachelor's Degree in Marketing
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Highlights of the training program

Short Training Duration:

The study period at the university is 3 years per course, with 3 semesters per year, enabling students to graduate and enter the workforce sooner.

Modern Curriculum

The modern curriculum equips students with core and up-to-date knowledge, encouraging self-directed learning that allows them to study anytime, anywhere. Students engage in hands-on experiences linked to real-life projects, and have the opportunity to intern and practice with leading businesses in Vietnam, which are strategic partners of Dai Nam University. The program is designed to develop students comprehensively in areas such as specialized knowledge, professional skills, foreign languages, IT, soft skills, ethical attitudes, discipline, and lifelong health habits.

Expert and dedicated faculty

The faculty consists of highly skilled and dedicated instructors who are committed to providing quality education and guiding students to achieve their full potential.

Modern facilities

Spacious, modern facilities; equipped with machinery systems to support students' practical training and real-world experience.

Graduate competencies

Graduate competencies

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  • Learning Outcomes

    Students possess the necessary knowledge, skills, and attitude to work effectively in a professional marketing environment.

  • Professional knowledge

    A solid understanding of concepts, theories, and models in marketing, including strategic marketing, marketing mix, market research, consumer behavior, brand management, and digital marketing tools.

    Proficiency in the process of building and executing marketing strategies, from market research and analysis to campaign design and performance evaluation.

    In-depth knowledge of global marketing and emerging trends in marketing, such as digital marketing, social media marketing, online advertising, SEO/SEM, content marketing,

  • Practical skills

    • Data analysis and market research skills to understand customer needs, trends, and consumer behavior.

    • Planning and execution skills to design and implement effective marketing campaigns.

    • Creative skills for designing advertising strategies, developing content, managing brand communication, and promoting products/services.

    • Proficiency in using digital marketing tools such as Google Analytics, Facebook Ads, SEO/SEM, Email Marketing, etc.

    • Teamwork ability, collaborating with other departments such as sales, product, and finance to execute marketing strategies effectively.

  • Soft skills

    • Effective communication and presentation skills, with the ability to convey marketing messages to target audiences clearly.

    • Time management, organizational, and project management skills for efficiently handling marketing projects and deadlines.

    • Problem-solving and decision-making skills to address real-world marketing challenges and situations.

    • Ability to work under pressure and adapt in a fast-paced, constantly changing environment.

  • Professional attitude and ethics

    Developing a professional attitude: Always prioritizing the interests of clients and the business, ensuring a commitment to excellence and integrity in all tasks.

    Adherence to industry standards and ethics: Strictly following regulations and ethical guidelines, especially in handling customer information and personal data.

    Commitment to continuous learning: Actively pursuing self-development and staying informed about the latest trends, tools, and technologies in the marketing industry.

  • Creativity and Innovation

    The ability to think creatively and innovate in designing unique and effective marketing strategies, especially in the context of increasing competition. This includes generating fresh ideas, adopting unconventional approaches, and continuously improving tactics to stand out in the market and meet customer needs.

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Curriculum structure

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The first-year curriculum
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The second-year curriculum
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The third-year curriculum
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Learning and teaching methods

  • Teaching methods

    The lecturers combine theory and practice, with a project-based learning approach to solve real-life scenarios, using case studies to analyze marketing strategies. They apply the flipped classroom method, where students learn the theory independently beforehand and engage in discussions during class. Additionally, simulations and games are used to create a learning environment closely aligned with real-world practices.

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Job opportunities after graduation

  • Icon list opportunity
    Career Prospects

    The Marketing field offers a wide range of career prospects due to the high demand for experts in various areas. Career opportunities include:

    Marketing Specialist: Implementing marketing strategies, conducting market research, and creating advertising campaigns.

    Marketing Manager: Managing campaigns, overseeing communication activities, and developing marketing plans.

    Digital Marketing Specialist: Managing online marketing, SEO/SEM, and social media advertising.

    Brand Manager: Building and maintaining brand image, developing long-term strategies.

    Market Research Specialist: Analyzing market data and supporting marketing decision-making.

    Content Marketing Specialist: Developing content strategies, managing social media, and running advertising campaigns.

    Marketing Data Analyst: Analyzing customer data and marketing campaign performance.

    Chief Marketing Officer (CMO): Leading comprehensive marketing strategies for the company.

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Admission methods and registration guidelines for 2025

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07 combinations
  • Math, Physics, Chemistry (A00)
  • Math, Physics, English (A01)
  • Math, Physics, Literature (C01)
  • Math, Literature, History (C03)
  • Math, Literature, Geography (C04)
  • Math, Literature, English (D01)
  • Math, Chemistry, English (D07)
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Registration Procedure

Apply for admission at the website: https://xettuyen.dainam.edu.vn/

Fill out the online application at: http://hosoxettuyen/dainam.edu.vn/

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Register for admission consultation 2025

Dai Nam University offers admissions to 36 academic programs across a diverse range of disciplines, including Healthcare, Engineering and Technology, Economics and Business, and Social Sciences and Humanities.
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Register now to secure
scholarships and tuition support worth up to 55 billion VND
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